Vila Nova de Famalicão, Portugal (February 23, 2026) — We Are Innovation has some good news to share – it has just sealed a new collaboration. The Luso-Brazilian project Zuga TV has become the network’s partner #54.
Zuga TV’s journey started with a YouTube Channel that grew to have over 45,000 subscribers. Currently, besides content creation, the project encompasses diverse initiatives such as events, public debates and online courses, championing topics that align with WAI’s vision, such as entrepreneurship, economic prosperity, deregulation, decentralization, and individual choice.
Through partnering up with Zuga TV, WAI secures its first partnership with content creators. This is extremely significant, as content creators and new media are transforming the way information, culture, and influence circulate in society, shifting power from traditional gatekeepers to individuals who can shape public discussion, trends, and communities in real time.
Luís Alfaia, Marco Pinheiro and Rodrigo Nogueira, the faces of Zuga TV, are excited about having We Are Innovation as an ally, “This partnership feels like a normal and inevitable alliance between projects that share the ideals of freedom. However, we repeatedly witness resistance or the breaking of such alliances as a result of small differences and details. Collectivists easily overlook these issues because they prioritize the implementation of their utopia by force, while lovers of freedom prioritize truth.
We Are Innovation is a pragmatic organization that seeks to build many bridges and joint opportunities to advance our common ideals. This attitude is something that we at Zuga share, and through events, networking, and joint initiatives, it will be a pleasure to continue this journey in such good company – generating even greater impact and change.”
Federico N. Fernández, the CEO of We Are Innovation, also shares his positivity on partnering up with Zuga TV, “The battle for better policies is ultimately a battle for hearts and minds, and that battle is increasingly being fought on YouTube, podcasts, and social media. Partnering with Zuga TV puts We Are Innovation exactly where the conversation is happening — and where it matters most.”
At a time when new media is redefining how ideas spread and movements grow, partnering with Zuga TV represents more than a collaboration – it is a strategic step toward empowering a new generation. By joining forces with content creators, We Are Innovation strengthens its mission to build a future where innovation thrives without unnecessary barriers. WAI isare proud to welcome Zuga TV to our network and look forward to the impact we will create together.
ENDS
ABOUT ZUGA TV
Zuga is a fearless and unfiltered project that promotes podcasts, debates, and events centered on ideas of freedom, knowledge, and faith. Particularly in philosophical, political, and economic topics, they bring a perspective that runs counter to the status quo – one that seeks to open minds to a society that is less collectivized and less subservient to state entities, while prioritizing freedom, community, and traditional values. Their main channel is https://www.youtube.com/@zugatv/featured.
ABOUT WE ARE INNOVATION
We Are Innovation is a dynamic network of individuals and institutions who deeply believe in innovation’s power to drive progress and solve the world’s most pressing problems. With over 50 think tanks, foundations, and NGOs based worldwide, We Are Innovation represents the diverse voices of a global civil society committed to advancing human creativity, adopting new technologies, and promoting innovative solutions. Through our collaborative approach and cutting-edge expertise, we are driving global transformative change. To learn more about our work, visit us at https://www.weareinnovation.global/.
